Hi, I’m Chris Lever, an independent SEO consultant based in Manchester with over a decade of experience in digital marketing.
I focus on technical SEO and the parts of websites that quietly limit performance. That often means fixing structural issues, improving how search engines read the site, and making sure it works properly for real users.
Whether the aim is to improve site performance, recover from SEO issues, or support long term growth, the work is about removing blockers and building something that holds up.
How a site performs in search is usually down to the technical foundations underneath it. When those foundations are weak, everything else struggles to hold up.
The work focuses on things like crawl behaviour, site speed, indexation, and how clearly search engines can read the site. These are the issues that quietly limit performance and tend to get missed until traffic drops or growth stalls.
Whether it is an audit, a migration, or ongoing technical support, the approach is tailored to the site and based on practical experience rather than templates.
Explore Technical SEO Services
Technical SEO support Technical SEO reviews and audits International search support Recovering lost visibility Improving page speed CDN and delivery setup Website migrations and rebuilds Practical fixes and implementation Core Web Vitals improvements Identifying new opportunitiesLet’s start the conversation! Whether you’re ready to discuss a project or just have questions, feel free to reach out using the contact form.
Here’s how to reach me:
My hourly rate is £70 (GBP), with flexible arrangements for longer-term commitments.
Selling online brings its own set of problems. Large catalogues, overlapping categories, and platform limitations all affect how well a store performs in search.
The work usually centres on site structure, category setup, crawl paths, and indexation. Getting those areas right makes it easier for search engines to understand the shop and for products to surface where there is real demand.
Whether the site runs on Shopify, Magento, WooCommerce, or something more bespoke, the first step is to identify what is holding it back and fix that before worrying about scale.
Explore eCommerce SEO Services
eCommerce SEO reviews Category and filter structure Working with Shopify, WooCommerce, and Magento Improving product page visibility Reducing wasted crawl Pagination and filtering setup Managing what gets indexed eCommerce site migrations Internal linking that supports revenue Platform specific SEO supportWhether a business serves one town or multiple locations, local visibility is often what drives enquiries and leads. Showing up at the right time, in the right place, is what makes the difference.
The work usually covers location pages, Google Business Profile setup, and the technical issues that quietly block local visibility. The aim is to build a local search setup that makes sense for how the business actually operates and converts demand into enquiries.
If rankings have slipped or nearby competitors are consistently appearing ahead of you, the next step is to work out why. Once the blockers are clear, they can be fixed properly.
Explore Local SEO Services
Local SEO audits Location page optimisation Google Business Profile setup and optimisation Local SEO recovery Site performance for local search Service area and catchment targeting Local schema and entity signals Technical fixes that affect local visibility Identifying local search opportunitiesExpanding into other markets involves more than translating pages. Search visibility depends on how a site is structured, how markets are separated, and how clearly search engines can understand what is intended for each region.
The work usually covers things like hreflang setup, URL structure, and making sure the correct version of a site appears in the right market. The aim is to remove ambiguity and avoid the common problems that hold international sites back.
If expansion is already underway or planned, the focus is on building an international setup that scales without creating confusion or technical debt later on.
Explore International SEO Services
International search planning Hreflang setup and review Adapting content for different markets Multilingual site support Understanding search demand by market International URL structure Market specific search approach Regional targeting signals International SEO reviews Ongoing performance trackingWhen a site is not performing as it should, there is usually a reason. The first step is to work through the site with your team and identify what is actually getting in the way. That might be slow pages, technical errors, or signals that search engines are misreading. Once those issues are clear, they can be dealt with properly.
A well run website should work for users as well as search engines. This often means working alongside developers and designers to improve speed, usability, and how people move through the site. Small changes here tend to have a bigger impact than most people expect.
Search engines do not guess. They rely on clear structure and consistent signals. The work here is about tightening up how the site is put together so the important pages are easy to find, understand, and index without confusion.
Redesigns, migrations, and platform changes are where a lot of SEO damage happens. With the right planning and checks in place, they do not need to be risky. The aim is to make those changes without losing visibility or creating new problems further down the line.
Every business has different constraints, priorities, and goals. There is no single approach that works for everyone. The focus is on finding solutions that make sense for how your business operates and delivering improvements that actually support growth.
The experience behind my work comes from seeing SEO from multiple angles. I have worked hands on, managed teams, and led SEO at department level. That means decisions are made with delivery, resourcing, and long term impact in mind, not just best practice in isolation.
Over the years that has included content strategy, product optimisation, digital PR, link building, and campaign work. The reason my focus now sits mainly on SEO strategy and technical SEO is simple. Those are the areas that tend to unlock the most progress when growth stalls.
I have worked across platforms like Hubspot, NextJS, CraftCMS, Magento, Shopify, Shopware, WooCommerce, BigCommerce, OpenCart, and PrestaShop, and co founded TechSEO North to build a technical SEO community in the north of England. Crawling, indexing, site structure, and scalability are the areas where experience compounds and where I tend to add the most value.
TechSEO North Manchester Feb 2025Working with me means dealing directly with someone who has spent over 14 years in SEO, not being passed between juniors or account managers. I have worked across large eCommerce sites, lead generation businesses, and plenty in between. The work stays focused on what matters, without added process for the sake of it.
I have worked across technical SEO, content strategy, on page optimisation, migrations, product SEO, and digital PR. That breadth comes from hands on delivery, not delegation. The focus is always on understanding what is underperforming and addressing it in a way that fits the reality of the site and the team behind it.
I use the same types of tools found in larger agencies, from crawlers to link and performance analysis platforms. The difference is how they are used. Insights are applied directly to the work, without layers of reporting or interpretation getting in the way.
Some projects need a quick review. Others involve launches, migrations, or ongoing change. Because I am close to the work, support can scale up or down as needed and decisions can be made without long delays or unnecessary handovers.
There is no single SEO approach that fits every business. Different markets, platforms, and teams come with different constraints. The aim is always to shape the work around how the business actually operates, drawing on experience from a wide range of projects and environments.
If you are looking for straightforward SEO without the agency layer, this is a good place to start. I work with businesses across the UK and beyond to fix technical issues, tighten up strategy, and get more from search. No shortcuts, just work that holds up.
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